Patrice Beersingh, Founder and Chief of Innovation of Brand Caribe Innovation Lab and Senior Policy Advisor in the Cayman Islands Government, has been featured in a full Q&A profile published by Forbes magazine columnist Dr. Baz Dreisinger. The article, titled "A Q&A With Patrice Beersingh of Brand Caribe About Tourism, Culture, Cayman, Music Festivals, and the Value of the Local," appears on Forbes.com and marks a significant milestone for Caymanian representation in one of the world's most influential business and culture publications.
Forbes.com reaches over 150 million monthly visitors globally, with a core audience of high-net-worth individuals, executives, entrepreneurs, and discerning travelers across North America and beyond. The feature positions both Beersingh and the Cayman Islands on a platform that few Caribbean voices have accessed at this level.
"Caribbean culture is not just heritage to be preserved. It is a strategic asset to be activated." — Patrice Beersingh, Forbes
The wide-ranging interview covers Brand Caribe's model of business and community innovation leveraging Caribbean cultural identity, the role of music festivals in asserting Caribbean identity, the untold history of the Cayman Islands, and Beersingh's vision for a tourism economy built on genuine co-authorship between industry and local communities. Beersingh also shines a spotlight on a curated list of Caymanian brands she champions, from fashion designer Jawara Alleyne to Renegade Mas, Cayman Cabana, Cayman Airways, Swanky Kitchen Band and others — offering international readers a rare and intimate window into the depth of Caymanian creative and cultural life.
Dr. Dreisinger, a prominent Forbes travel and culture columnist, visited the Cayman Islands as part of the Out of This World Music Festival, for which Beersingh served as Director of Global Business through her firm, Brand Caribe Innovation Lab. The visit was made possible through a partnership with Cayman Airways, which sponsored business class airfare for the international press delegation.
"The relationship between local and tourism should be one of co-authorship, not performance. Too often, locals are cast as backdrop. What I advocate for is a model where local actors are genuine stakeholders — in the revenue, in the narrative, in the design of the experience itself." — Patrice Beersingh, Forbes
Patrice Beersingh is the Founder and Chief of Innovation of Brand Caribe Innovation Lab and The Brand Caribe Foundation, a dual-entity cultural innovation platform dedicated to building ecosystems rooted in Caribbean identity. She is also a Senior Policy Advisor to the Cayman Islands Government, where she specializes in culture policy and policy innovation projects.
With over twenty years of experience spanning strategic business, cultural programming, live entertainment, television, and marketing, Beersingh has delivered over 300 creative products and programmes and raised over CI $3 million in sponsorship and independent project funding in the last five years alone. She holds a Bachelor of Entertainment Business from Full Sail University, a Master's in Global Marketing from Boston University, and a Graduate Certificate from Audencia College (France) and Tecnologico de Monterrey (Mexico) in Global Business. She is a former World Economic Forum Global Shaper and Leadership Cayman alumna.
"Festivals are cultural infrastructure. They develop artists, build local supplier ecosystems, and create media moments that no tourism campaign budget can buy." — Patrice Beersingh, Forbes
Brand Caribe Innovation Lab is an innovation platform that designs, develops, and scales ideas, businesses, and experiences rooted in Caribbean identity. Operating across a commercial Innovation Lab and a social-impact Foundation, Brand Caribe builds platforms, develops IP, and addresses Caribbean-specific challenges through its proprietary framework, The Innovator's Method. Current platforms in the Brand Caribe Lab include the Out of This World Music Festival, Jawara Alleyne Ltd., Business of Culture with CNCF and Compass TV, and the Africa Design Futures Lab with IKS (Mali)
The full Forbes feature is available here.