Rotary Club of the Cayman Islands Sunset has launched a new road safety awareness initiative aimed at encouraging drivers across the Cayman Islands to be more attentive to the everyday small habits behind the wheel that can help prevent motor vehicle accidents and save lives.
Built around the message “If I’d known one small habit can change everything”, the campaign encourages drivers to think about the seemingly insignificant decisions they make before an accident happens. It speaks to everyday drivers, recognising that a normal journey can change in an instant. For example, following another car too closely, driving without headlights at night or in the rain, texting while in traffic, or assuming a pedestrian, cyclist or another driver will act safely are all routine moments on the road that can lead to serious consequences.
The Rotary Sunset initiative supports existing local road safety efforts like the National Road Safety Strategy launched by the Cayman Islands Government in 2023 which seeks to eliminate road fatalities and serious injuries by 2038 through safer roads, safer behaviour and stronger community involvement. As the number of licensed drivers and registered vehicles in the Cayman Islands continues to grow, initiatives like Rotary Sunset’s play an increasingly important role in supporting the National Road Strategy’s efforts to reinforce personal responsibility and proactive road safety.
According to the Royal Cayman Islands Police Service (RCIPS) 2025 Crime and Traffic Statistics Report, motor vehicle collisions increased by 5% in 2025, even as fatal collisions decreased by 45%. This suggests that existing road safety efforts are helping to reduce road fatalities. However, the rise in overall collisions points to an increase in less severe accidents, which may be linked to distracted driving and highlights the need to continue addressing the everyday driving behaviours that can lead to accidents on Cayman’s roads.
“Road safety is a shared responsibility, and it starts with the choices we make every day,” said Susie Bodden, President, Rotary Sunset. “Through the “If I’d known” road safety initiative, we hope to help drivers become more attentive and proactive on the road everyday by showing how ordinary habits can reduce risk and make a meaningful difference in protecting lives.”
Rotary Sunset will focus on four key driving habits that can help reduce preventable accidents: turning on headlights at dusk and in the rain, avoiding texting while driving, maintaining safe following distances, and driving defensively by staying alert and expecting the unexpected.
Members of the public are encouraged to follow Rotary Sunset on Facebook and Instagram, and share the campaign messages with family and friends to help promote safer driving habits across the Cayman Islands.
Community organisations, businesses, schools and government entities are also invited to support the initiative by sharing campaign content through their own communication channels, or by partnering with Rotary Sunset to help expand the reach of road safety awareness by sponsoring the campaign’s advertising or other promotional efforts. To learn about getting involved, please contact sarah@tower.com.ky.
“Creating safer roads requires all of us to work together,” said Bodden. “Sometimes one reminder, one conversation or one small change in driving behaviour can make all the difference.”